I am a User Experience (UX) professional at American Electric Power (AEP), an electric utility with more than 5 million customers in 11 states. With more than 20 years of UX experience, I hope to offer my perspectives on customer experiences and on the craft of user experience as a profession.

Some of my postings will be my observations of experiences as I move through the world. Some will focus more on user experiences I’ve observed in the utility industry.

All of the opinions here are my own, and not those of my employer.

– Eric

@ericdUX on Twitter
Connect with me on Linked In.