At AEP, we’re in the midst of a gigantic redesign of our corporate site, AEP.com. We’re developing the site using responsive design, which means our one design adapts to work on any device. We’ve already conducted at least 5 rounds of user experience testing already, in order to nail down the global navigation (how does it change from full desktop to iPad to small tablet to iPhone or Android phone), contextual navigation, dealing with long content pages, and other UI elements. Now, with the site earnestly being developed, we prepare to bring in customers to test the full experience.
The usability testing, which will begin next week, will have users complete common tasks that explore aspects of navigation (findability and context) of a deep site; readability of content on small devices; usability of tables containing lots of data; the usability of completing a form on a mobile device; getting customer service; general touchability and effectiveness of interaction design.
Working with our outside recruiting firm, we’ve enlisted participants who are very mobile and internet savvy and who have experience looking at information on corporate sites. As of this writing, we will be testing on two iPhones, two iPads, two 7-inch e-Readers, one Android phone, and one 10-inch Android tablet. Our testing hardware will allow us to record both the mobile device screens and the picture-in-picture of the users’ faces.
Because responsive design is meant to work on any device, we’ve invested in a bunch of mobile and desktop gadgets. Here are a few pictures of our gadget lab.
We keep the devices in the UX Lab, but we’re also using the room to do QA on the devices. Thus the room has taken on the moniker of QUAX Lab, which I find amusing given that many people think my name is “Eric Dux.” It also speaks to the general craziness we’re all feeling with this project.
The following week after we test on the small gadgets, we’ll run another set of participants through the full site experience — using our eyetracking equipment. This will let us see exactly where people are looking as they traverse our site, providing excellent insight to our designers. And, of course, we’ll learn about how the navigate and complete tasks, and to what degree of satisfaction.
Being part of a corporate responsive design project has been a significant learning experience for everyone in our group. It’s been a heck of a lot of work and we could probably write articles on content governance, iterative design and usability testing (aka, being agile), nuances of designing for breakpoints, structuring design and development teams, quality assurance, and so on.
Our upcoming usability testing is one portion of a huge project — but an important one to validate that the site works for real people.
Wish us luck!